Raashee Gupta Erry - Lucid Privacy Group

Raashee Gupta Erry

Hiding of Behavioural Advertising, in Terms of Service, is called into question under GDPR standards

Hiding of Behavioural Advertising, in Terms of Service, is called into question under GDPR standards

2023 started with a serious blow to behavioral advertising. Irish Data Protection Authority (IE DPA) issued a decision to Meta that put its Behavioral Advertising under high scrutiny. This decision was handed down to Irish DPA from the European Data Protection Board (EDPB) and is an outcome of the dispute

Lucid Privacy Survey Finds That The Majority Of AdTech Businesses Plan To Honor Opt-Out Preference Signals Globally

Following the recent passage of new privacy laws in California, Colorado and Connecticut that will require businesses to honor ‘Do Not Sell or Share’ of targeted advertising opt-out requests via “opt-out preference signals’ or (‘signals’) (aka; ‘global privacy controls’ or ‘GPC’),” there has been some uncertainty on h0w these opt-out