Raashee Gupta Erry - Lucid Privacy Group

Raashee Gupta Erry

Life in the Sandbox

Life in the Sandbox

If you work in digital advertising, then you will have heard the dramatic exclamations of “Cookie-geddon” and “Cookie-pocalypse,” both referring to Google’s plans to depreciate all third-party cookies in Chrome in the second half of 2024. The deprecation of the cookies on Chrome, and the development of Google'

Unveiling Connections: A Comparative Analysis of EU GDPR and India’s DPDP

India’s Digital Personal Data Protection (DPDP) became law as of August 11, 2023 focusing on personal data management, consent, cross-border transfers, and establishing the Data Protection Board. While inspired by the European Union’s GDPR, India's approach showcases distinct deviations. These contrasts encompass factors such as more

US Health Data Privacy Landscape and its Ripple Effect

US Health Data Privacy Landscape and its Ripple Effect

In 2023, the privacy race has expanded to include healthcare data, with states like Washington, Connecticut, and Nevada introducing data-specific bills to protect consumers of wellness services beyond the traditional confines of America’s healthcare system. This is in parallel to states like Illinois’ interest in biometric data privacy, with

Hiding of Behavioural Advertising, in Terms of Service, is called into question under GDPR standards

Hiding of Behavioural Advertising, in Terms of Service, is called into question under GDPR standards

2023 started with a serious blow to behavioral advertising. Irish Data Protection Authority (IE DPA) issued a decision to Meta that put its Behavioral Advertising under high scrutiny. This decision was handed down to Irish DPA from the European Data Protection Board (EDPB) and is an outcome of the dispute

Lucid Privacy Survey Finds That The Majority Of AdTech Businesses Plan To Honor Opt-Out Preference Signals Globally

Following the recent passage of new privacy laws in California, Colorado and Connecticut that will require businesses to honor ‘Do Not Sell or Share’ of targeted advertising opt-out requests via “opt-out preference signals’ or (‘signals’) (aka; ‘global privacy controls’ or ‘GPC’),” there has been some uncertainty on h0w these opt-out