Lucid Privacy Survey Finds That The Majority Of AdTech Businesses Plan To Honor Opt-Out Preference Signals Globally Following the recent passage of new privacy laws in California, Colorado and Connecticut that will require businesses to honor ‘Do Not Sell or Share’ of targeted advertising opt-out requests via “opt-out preference signals’ or (‘signals’) (aka; ‘global privacy controls’ or ‘GPC’),” there has been some uncertainty on h0w these opt-out
What are the likely effects of the Digital Markets Act on marketers? It is safe to say that the EU’s Digital Markets Act (DMA) has the potential to have a significant impact on the main protagonists, the so-called ‘Gatekeepers,’ such as Amazon, Apple, Google, Meta and Microsoft.
